Better Than New

Getting back at the Hyping Point by morepete
January 29, 2008, 12:28 pm
Filed under: Context for Innovation

Seth Godin has a thoughtful response to the wonderful Fast Company story “The Un-Tipping Point” by Clive Thompson.

Unleashing the Ideavirus didn’t spread because ‘important’ people endorsed and promoted it. It spread because passionate people did.

One more reason not to obsess about the A list in any media category. Worry instead about people with passion and people with lots of friends. You need both for ideas to spread. That was Malcolm’s point all along.

There are many ways to interpret the story, which covers Duncan Watts’s research, which discounts the roles of the super-influentials that many marketers try to reach to make their products tip rapidly. My interpretation is that marketers often over-simplify the definition of an influential, not recognizing that different people will be influential for different types of ideas or products. For example, Slashdot is a hugely influential audience for open-source software. It’s almost irrelevant when you have a new digital audio player to sell. This level of nuance has been left out in most efforts to create an influentials strategy, and that’s why the Tipping Point isn’t the panacea marketers hoped it would be. Just my two cents, you should read the story.

Seth’s Blog: The Hyping Point


links for 2008-01-24 by morepete
January 24, 2008, 1:32 pm
Filed under: Better Than Reading

links for 2008-01-23 by morepete
January 23, 2008, 1:21 pm
Filed under: Better Than Reading
  • I honestly sometimes wonder if Apple deliberately under-sells what it’s going to do just so analysts make their share price plunge, they can re-buy at a low price and then see the value soar again. I mean, best quarter of all time and lose $14 bucks? Huh?
    (tags: apple share stock)

links for 2008-01-22 by morepete
January 22, 2008, 1:24 pm
Filed under: Better Than Reading

CES: FyreTV Brings the Porn for Ten Bucks a Month | Gadget Lab from by morepete
January 9, 2008, 6:40 pm
Filed under: Digital Life


I’ve been pretty disappointed in CES this year — very few really exciting announcements. Now, just into the Adult Entertainment Expo, is something truly disruptive. It’s the FyreTV, a digital set-top box that promises to deliver streaming HD pornography to your living room for $10 a month. Well, not your living room, of course.

“The only way someone would know what this is if they owned one themselves,” said FyreTV founder and CEO Estefano Isaias.

All prurience aside, though, think about the larger implications of this device for the future of the entertainment industry. Imagine if the NFL distributed a box that, for $20, would let you watch all NFL games live on your TV in HD, as well as archived classic games.

Or what if there were a box from HBO that cost $10 a month and had every show they’ve ever done on it available to stream, as well as their full library of studio movies. Who the hell would still get traditional cable service?

This could signal the start of ala carte entertainment for the living room that really makes sense. Genre-specific set-top boxes. I never thought I would see the day.

CES: FyreTV Brings the Porn for Ten Bucks a Month | Gadget Lab from

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Introducing The Most Innovative Game of 2008 by morepete
January 8, 2008, 11:01 pm
Filed under: Innovation Humor


Pitchfork: Yet another Prince Paul and Automator joint. This time, though, the joke’s totally tired out.

It’s only the eighth day of the year, but the game that will define early 2008 has already come out. It’s not Halo 3, it’s not Super Mario Galaxy, it’s not even Rock Band. It’s the Create Random Album Art Game. Haven’t played it? That’s OK. You’ll be great. All you need is the Internet, a sense of humor and basic layout skills. Here are the instructions, along with samples of my creations. With huge thanks to my friend James Wilkinson at the V, who stole it from “Ronnie the Raincoat” at Cook’d and Bomb’d

Cat Fancy: Horrible patriot-rock in the style of Ted Nugent. He uses the phrase “Boot up your ass” no fewer than 9 times on the opening cut, “Practice Squad.”


The first article title on the page is the name of your band. You can remove bits in brackets – eg. “(Seinfeld epsode)” – if you like, or you can leave them in.

The last four words of the very last quotation is the title of your album. You can use the last three or five words if it sounds better.

The third picture, no matter what it is, will be your album cover. If it won’t let you save the pic (if this is the case, it will call the file “spaceball.gif”), press shift and print screen to take a screenshot, then paste it into the program.

4.Use your graphics programme of choice to throw them together, and post the result. You can get fonts from

5. Write a blurb about your album’s musical content (optional). [Editor’s note: But this is the most fun part!]


Swedish electro-pop duo that opened for Loney, Dear once. They blew those sentimental bastards off the stage, chirpily.


1. No partial re-rolling, eg: you don’t like your album cover then you have to get a new band name and album title too. You can fully re-roll as much as you like.
1a. Exceptions: when you have randomly selected the title of an existing band, or a band name/album title/image that someone else has used.

2. You can crop your picture to fit CD dimensions and resize it in either direction ’till it’s the right size, but it’s don’t drastically change the base image. You can add a border or something outside the image if it’s small or not square, in order to fit the album cover dimensions.

3. Feel free to break any of these rules, I suppose. It’s not like anyone can tell. But that does kind of spoil the whole exercise. If you cheat, have the decency to tell us!

I think this is all about the excitement of mash-ups. Make a bunch of ideas collide at random and see what you learn from their interactions. It’s a method I favor for ideation prompts — some of the best lateral connections and new-to-the-world ideas start this way — and it’s even more fun when it can be this visual. I found that as I made these and looked at those by other people, I felt more than anything that I had actually heard these records. What does that say about the implicit knowledge we all have about music, album art and the resonance of titles? My thoughts aren’t fully formed on this yet, but there’s something really compelling here. Who wants to play?

Rolling Stone: Third, “childhood trauma” record from the hopelessly lame goth-pop trio from York. For reasons we can’t possibly fathom, all of their songs sound EXACTLY like the chorus of Placebo’s “You Don’t Care About Us.”

links for 2008-01-08 by morepete
January 8, 2008, 1:23 pm
Filed under: Better Than Reading