Better Than New

About The Betterers

Pete Mortensen is a veteran blogger for and the communications lead for Jump Associates. Pete has a particular talent for articulating and expressing social, design and business questions in surprising forms. A journalist by training, he has written for and edited numerous monthly, weekly and daily publications, including Spin Magazine, nyou, the Holland Sentinel, the Windsor Times and Wired News. Pete has covered a wide variety of technology, design and cultural topics, including a wine country Rock Paper Scissors Tournament and Latino break dancers living in the cradle of the conservative Dutch Reformed Church. He is the lead blogger for Wired’s Cult of Mac, where his insight into design and broad knowledge of Silicon Valley lore coalesce into a few minutes a day of outrage, news and humor in the world of Apple Inc. Pete holds a dual bachelor’s degree in journalism and English literature from Northwestern University. Contrary to popular belief, Pete is not short for Peter – it’s Wiki-Petea. This is his fourth concurrent blog, so take it easy on him when he forgets to update.


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